Stop Guessing Who Can Sell. Start Making Decisions That Stick.
The APQ identifies natural sales aptitude before you hire and tells you exactly how to coach the team you already have. Used by 2,100+ companies over 20 years.
Get a Free Sample Report Watch the Demo18%
Avg. Revenue Growth
in month 1 post-training
37%
Reduction
in time to close
2,100+
Companies
trained over 20 years
20 min
Time to complete
APQ assessment
Trusted by teams at Raytheon, DuPont, Lockheed Martin, Thorne, and 2,100+ others
Most sales teams are built on gut instinct and interviews.
Resumes show experience. Interviews show confidence. Neither predicts whether someone will close deals under pressure, handle rejection, or build a pipeline that grows. That’s where most hiring goes wrong — and where performance gaps hide.
High turnover after hire
New sales reps churn within 6 months because aptitude was never measured — only effort was assumed.
Coaching that doesn’t stick
Generic training works for some and not others. Without knowing how each person is wired, managers guess.
No objective hiring signal
Most assessments describe personality. They don’t tell you who will actually perform in a sales role.
A sales aptitude assessment built to predict performance, not describe personality.
The Advanced Personality Questionnaire (APQ) measures the underlying traits that correlate with real-world sales success — pressure handling, sense of urgency, rejection tolerance, and more. Candidates complete it in 20 minutes. Results are immediate.
- Built specifically for sales and customer-facing roles
- No certification required — immediate results
- Anti-gaming design with inconsistency detection
- Covers hiring, coaching, team alignment, and retention
- Maps to 20+ sales job profiles
Sample APQ Trait Scores
Drive to close
Rejection tolerance
Sense of urgency
Empathy & listening
Adaptability
Illustrative preview — download the sample report for full output.
Download Sample Report
Built for the people responsible for sales outcomes.
APQ is used differently depending on who owns the problem, but the goal is always the same: better decisions, better results.
HR & Talent Teams
Add an objective, science-backed data point to sales hiring without adding complexity or slowing down the process. Explore hiring insights
Sales Leaders
Identify who has the aptitude to hit goals, who needs coaching, and where role misalignment is limiting revenue. How sales leaders use APQ
Coaches & Managers
Guide individualized coaching using personalized reports that drive behavior change — not generic advice. Enhance coaching impactFour steps from assessment to action.
APQ fits into your existing hiring or development process without adding complexity.1
Create your account
Free to set up. No certification. Results start from $105/assessment at volume.2
Send the assessment
Candidates or team members complete APQ in 20–25 minutes. Online, self-guided.3
Receive instant reports
Hiring compatibility, coaching guidance, and team alignment reports are available immediately.4
Make better decisions
Use results to hire, coach, or restructure with confidence — not gut instinct.ALSO FROM ASHER
Sales training that reinforces what the APQ reveals.
Once you know how your team is wired, Asher’s sales training builds the skills that compound it. Available as on-demand courses or private engagements.Close Deals Faster — Online Course
Self-paced and premium video training for individuals and teams. Enrollable immediately via Asher Academy. View Course Details →Private & Group Training
Custom onsite and virtual programs for teams, including strategic planning and government contractor tracks. Explore Training Options →Ready to stop guessing?
Talk to an Asher consultant to see how APQ fits your team — or start immediately with a sample report or the quiz.
