Is the APQ Right for Your Organization?
Take the 2-Minute Quiz to Find Out
Most companies do not struggle because they lack talented people.
They struggle because:
- Sales hires are inconsistent
- Interviews are unreliable
- Top performers are difficult to replicate
- Coaching feels reactive instead of strategic
- Managers rely too heavily on instinct
The APQ was built to solve those problems.
This short quiz helps sales leaders, HR teams, and executives determine whether their organization could benefit from a more predictive and structured approach to sales hiring and development.
What the Quiz Evaluates
The APQ quiz is designed to quickly identify common warning signs inside a sales organization, including:
- Inconsistent sales hiring results
- High turnover or role misalignment
- Lack of visibility into long-term sales potential
- Difficulty identifying hunters vs relationship managers
- Weak coaching consistency
- Reliance on gut feel during hiring decisions
The questions focus on practical business issues, not personality theory.
Why Organizations Take the APQ Quiz
Organizations typically explore the APQ when they are experiencing one or more of the following:
Sales Hires Look Good in Interviews but Fail Later
Many candidates present well during interviews but struggle once they are in the role.
Revenue Performance Is Inconsistent
A few top performers carry the team while others fail to reach quota consistently.
Managers Are Coaching Without Clear Direction
Leaders spend time coaching, but improvement is uneven and difficult to measure.
Sales Roles Are Poorly Defined
Organizations hire “good salespeople” without clearly distinguishing:
- Hunters
- Account managers
- Relationship sellers
- Technical salespeople
- Leadership candidates
Turnover Is Becoming Expensive
Replacing salespeople costs time, pipeline momentum, customer relationships, and revenue.
What Makes the APQ Different?
Many assessments describe personality.
The APQ focuses on sales performance, role compatibility, and coaching application.
The APQ evaluates nine core behavioral traits tied directly to how people:
- Sell
- Communicate
- Handle pressure
- Build relationships
- Respond to coaching
- Operate inside different sales environments
Organizations use the APQ to improve:
- Sales hiring
- Team alignment
- Coaching effectiveness
- Leadership development
- Revenue performance
Built on Decades of Sales Assessment Research
The APQ was developed from decades of behavioral science and sales performance research, including work pioneered by Dr. Larry Craft and the original CPQ assessment framework.
Unlike generalized personality tests, the APQ was specifically designed for:
- Sales organizations
- Sales leadership teams
- Revenue-focused hiring
- Coaching and development
The platform also includes anti-gaming and response validation systems designed to identify inconsistent or manipulated responses.
Questions Included in the Quiz
The quiz explores questions such as:
How confident are you in your ability to hire consistently high-performing salespeople?
Do you currently match candidates to specific selling roles like hunter vs farmer?
How do you evaluate coachability and long-term sales potential?
Are you relying mostly on interviews and instinct during hiring?
Is your biggest challenge turnover, misalignment, or inconsistent performance?
These questions help determine whether your organization would benefit from a more structured and predictive sales assessment process.
Who the APQ Is Designed For
The APQ is commonly used by:
Sales Leaders
Who want more predictable hiring and stronger sales performance.
HR and Recruiting Teams
Who need a more reliable process for evaluating sales candidates.
CEOs and Business Owners
Who want scalable sales growth and reduced turnover risk.
Sales Managers and Coaches
Who want more effective coaching conversations and development plans.
What Happens After the Quiz?
After completing the quiz, you will receive:
- Your overall assessment score
- Insight into your current hiring and coaching maturity
- Recommendations on where your organization may have gaps
- Guidance on whether the APQ is likely to help your team
You can also schedule a customized APQ demo to see:
- Real sales candidate reports
- Job compatibility scoring
- Coaching recommendations
- Team alignment insights
- The nine sales personality traits measured by the APQ
See How the APQ Works in Practice
The fastest way to understand the impact of the APQ is to see it applied to real-world sales hiring and coaching situations.
Schedule Your Customized Demo
In your personalized demo, we will walk through:
- Sample candidate reports
- Hunter vs account manager scoring
- Coaching and development insights
- Team compatibility analysis
- How organizations use APQ to improve hiring accuracy and sales performance
You will see exactly how organizations use the APQ to:
- Reduce hiring mistakes
- Improve role alignment
- Build stronger sales teams
- Increase sales performance predictability
Start Using APQ in Minutes — No Setup Required
Create your account to take the assessment, access reports instantly,
and evaluate candidates or your team with built-in pricing that scales as you grow.
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